Nearly Half of Consumers Engage in Live Shopping: Insights and Opportunities for Brands
VTEX Class A Common Shares (VTEX)
Company Research
Source: Business Wire
Key insights from VTEX’s latest survey on live shopping reveal a growing popularity, yet a significant gap in consumer awareness regarding when and where these events are taking place. NEW YORK--(BUSINESS WIRE)--VTEX (NYSE: VTEX), the composable and complete commerce platform for premier B2C and B2B brands and retailers, released new research on live shopping and the consumer experience. According to the survey findings, of 1,000 U.S. consumers 18 years old and older, 45% of consumers have browsed or purchased from live shopping events in the past year indicating a strong and growing interest in this shopping format.As brands and retailers continue to explore the best ways to engage with today’s consumers, the survey findings underscore the growing trend and need for brands to adapt and incorporate more live shopping and video commerce capabilities into their sales strategies.Key findings from the survey critical for brands and retailers:Video commerce and live shopping events are
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