How TikTok, Temu and Shein Will Win the Holidays [Forbes]
VTEX Class A Common Shares (VTEX)
Company Research
Source: Forbes
Here's a fun, or perhaps startling, fact: of the top seven marketplaces around the world, six are Chinese*. That statistic should get the attention of marketers and retailers everywhere. The competition isn't hiding, they're in plain sight. And we consumers are voting with our wallets! But there is more. This holiday season, Salesforce predicts that purchases on Temu, Shein, AliExpress and TikTok could be as high as one in five (21%), or about $160 billion in global ecommerce revenue outside of China. No wonder the “Chinese marketplace challenge” is one of my top trends for the holidays. These marketplaces are serving up what consumers want right now: lower prices on a wide range of goods, with potential trade-offs in quality and slower lead times for delivery. Note, on delivery, you must order now if this is where you are turning for your holiday shopping and you want your presents under the tree on December 24th. No longer is the power of your brand sufficient in today's clim
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