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Stock impact report

Vera Bradley Reports 30% Sales Drop In Q3 Amid Business Model Transition, Stock Slips [Yahoo! Finance]

Vera Bradley, Inc. (VRA) 
Last vera bradley, inc. earnings: 3/11 08:00 am Check Earnings Report
Company Research Source: Yahoo! Finance
The company's Direct segment revenues fell 27.4% and Indirect segment revenues declined 27.9%. Gross profit also decreased to $43.6 million, with a slight contraction in gross margin. The company reported an adjusted loss of 27 cents per share and lowered its FY25 revenue and earnings outlook, causing its stock to slip 13.9% to $4.63. Vera Bradley, Inc. (NASDAQ: VRA ) shares are trading lower on Wednesday. The company reported third-quarter net sales of $80.58 million, down almost 30% year over year. Jackie Ardrey, Chief Executive Officer, commented, “The third quarter was extremely challenging as we remained in the early stages of ‘Project Restoration', our strategic initiative to transform our business model and transition Vera Bradley's brand positioning.” Vera Bradley Direct segment revenues totaled $52.5 million, a 27.4% decrease year over year. Comparable sales declined 27.2% in the third quarter, with weakness in all direct channels. Also Read: Macy's Lowers Annual Pr Show less Read more
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