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A Conversation With Vontier CMO Elaine Kanak On Reimagining The Marketing Function With A Laser Focus On Customer-Centricity And Organic Growth [Forbes]

Vontier Corporation (VNT) 
Company Research Source: Forbes
consumer pain points, while taking on even more responsibility for branding and business growth. Marketing continues to emerge as a powerful delivery mechanism that must connect a brand to customers in ways that demonstrate both functional and emotional understanding around the things that they most value. A Conversation With Vontier CMO Elaine Kanak On Reimagining The Marketing Function With A Laser ... More Focus On Customer-Centricity And Organic Growth Billee Howard Consequently, this role of relationship builder and business driver has instigated shifts within leading organizations requiring marketers to have a much sharper and more agile understanding of customers. This is one of the many things now often being facilitated by insourcing, which brings data out of silos using both internal resources and key partnerships. Additionally, another major sea change is a focus on deeper customer understanding which fosters more organic growth. This often involves thinking through h Show less Read more
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