How the billionaire ‘French Murdoch' Vincent Bollore steered Le Pen's far-right to the verge of power [Fortune]
VIVENDI SE UNSP/ADR (VIVHY)
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Source: Fortune
powerful conservative media machine backed by billionaire Vincent Bolloré, dubbed the “French Murdoch.” Since he started building his French media empire eight years ago, the platforms controlled by the Bolloré family through Vivendi SE have reeled in a growing audience by focusing on the far-right issues espoused by Le Pen and her party: crime and immigration. In doing so, they have pulled those concerns into the mainstream, according to academics who have studied the National Rally movement and French media. It's hard to say how far Le Pen's ascent is down to Bolloré's coverage — both may have benefitted from voters' growing dissatisfaction with France's established political parties. But what is clear, the academics say, is that Vivendi's CNews television channel and related radio and print outlets have normalized and amplified her political message — though they caution it's hard to draw a direct link between the content and voter behavior. “Their choice of guests and the wa
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