HAVAS' MEANINGFUL BRANDS™ LAUNCHES SPECIAL REPORT ON THE B2B BRAND BOOM [Yahoo! Finance]
VIVENDI SE UNSP/ADR (VIVHY)
NASDAQ:AMEX Investor Relations:
vivendi.com/en/investment-analysts
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Source: Yahoo! Finance
NEW YORK Nov. 20, 2024 /PRNewswire/ - Havas has unveiled its latest Meaningful Brands™ Special Report, "Decoding B2B's Brand Boom ," exploring how brand reputation has become a critical growth driver in B2B sectors, the shift toward an integrated "always-on" marketing approach, and the impact of brand on financial performance and customer engagement in today's evolving digital landscape. Since 2009, Havas' Meaningful Brands™ study has provided insights into people's evolving expectations of brands, highlighting what drives attachment, loyalty, trust, and cultural relevance in the B2C space. In this inaugural Meaningful Brands™ B2B Special Report, Havas explores the inter-relationships between B2B brands and B2B professionals across 12 sectors and 95+ brands. The quantitative survey conducted in the US, UK and France with 1.7K B2B professionals is complemented by a series of interviews with B2B marketers across industries. In 2024, the US spend on B2B advertising is estimated to h
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