Gameloft for brands unveils COMBO! Core, a dedicated proposition for consumer brands to reach Gen Z and Millennials through non-intrusive in-game advertising [Globe and Mail, The (Toronto,...
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Source: Globe and Mail, The
Core , an expansion of COMBO! The Gaming Media Network that enables brands to effectively engage with core gamers. Gen Z , individuals born in the first decade of the 21 century, have represented one of the biggest marketing challenge in the past years. They grew up in a digital world where the variety of content and forms of entertainment truly fragmented the media ecosystems, making this generation very hard to reach. But reaching them is just the tip of the iceberg: they also grew less attentive – their attention spans 30% shorter than the general population – and more conscious, expecting brands to meet their values in areas such as sustainability, social responsibility and ethics. With COMBO! Core , Gameloft for brands hopes to help brands solve this complex equation by leveraging gaming as an authentic space to engage with Gen Z consumers. With over 82% of them regularly gaming for more than 7 hours a week , video games have indeed become an essential part of their daily liv
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