Vivendi Commits to Protecting and Authenticating Content Produced by Its Businesses
VIVENDI SE UNSP/ADR (VIVHY)
NASDAQ:AMEX Investor Relations:
vivendi.com/en/investment-analysts
Company Research
Source: Business Wire
PARIS--(BUSINESS WIRE)--Regulatory News:Vivendi (Paris:VIV) today announced that it has taken several initiatives to protect and promote the creations of its various businesses. The objective is to ensure greater transparency and authenticity of the content produced in the digital ecosystem and to certify that it has been produced in whole or in part by a human being or by artificial intelligence.This approach comes at a time when Web 3.0, this new generation of a decentralized, more independent Internet, based in particular on blockchain technology, is enjoying renewed interest. The challenge for Vivendi is to use the ongoing developments of Web 3.0 to defend the legitimate interests of all its rights holders in matters of intellectual property.Fabien Aufrechter, Vice President Web 3.0, said: "Generative artificial intelligence is a driver of transformation and acceleration for the creative industries. But without a tool for authenticating digital content, the risks generated by
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