Vivendi Unveils Extensive Report on Generation Z and the Way They Are Shaping the Entertainment Business
VIVENDI SE UNSP/ADR (VIVHY)
NASDAQ:AMEX Investor Relations:
vivendi.com/en/investment-analysts
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Source: Business Wire
PARIS--(BUSINESS WIRE)--Regulatory News:Vivendi (Paris:VIV) Brand Marketing has unveiled a comprehensive report, Gen Z & Entertainment, on youth born between 2000 and 2012 and how they connect with books, festivals, gaming, music and series in a new and different way. The Billie Eilish generation of connected consumers, now the largest generation on Earth (32% of the population), mark a radical break from the expectations, behavior and mindset of their elders.Gen Z & Entertainment draws on findings from over 60 reports, additional in-house research and benefited from extensive collaboration across all Vivendi businesses. Among the key traits that best characterize this generation:Gen Z have an 8-second attention span, but at the same time are aces at absorbing content quickly, as exemplified with Tiktok, the app best associated with them.Gen Z are connected: 72% use social media while watching television. As opposed to millennials and their “selfie culture”, they are all about aut
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