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Stock impact report

Report Reveals 70% of Medtechs Use Manual Processes for Managing Content and Claims [Yahoo! Finance]

Veeva Systems Inc. Class A (VEEV) 
Last veeva systems inc. class a earnings: 3/3 04:05 pm Check Earnings Report
Company Research Source: Yahoo! Finance
PLEASANTON, Calif. Nov. 21, 2024 /PRNewswire/ -- Veeva Systems (NYSE: VEEV) today announced findings from the 2024 Veeva MedTech Commercial Benchmark survey revealing nearly 70% of medtech organizations rely on manual processes and homegrown applications to manage commercial content and claims. Without a purpose-built content management system, medtech commercial teams face go-to-market delays and growing compliance risk. Despite the importance of connecting claims, evidence, and promotional materials, only 15% of organizations have streamlined processes with a central data repository where claims are directly linked to substantiation. The data shows there is significant opportunity for improvement across commercial content and claims management to gain visibility and speed. The benchmark survey of over 130 commercial medtech leaders found that: Content personalization is a growing focus. More than 80% are pursuing strategies to tailor and specify messaging. Achieving compliant Show less Read more
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