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Stock impact report

Veeva Pulse Data Shows New Science Calls for More Connected Engagement

Veeva Systems Inc. Class A (VEEV) 
Last veeva systems inc. class a earnings: 3/3 04:05 pm Check Earnings Report
Company Research Source: PR Newswire
Synchronizing sales and marketing improves outcomes, yet 65% of field engagements are notBARCELONA, Spain, Nov. 14, 2024 /PRNewswire/ -- Veeva Systems (NYSE: VEEV) today released its latest Veeva Pulse Field Trends Report, showing connected sales and marketing engagement helps biopharmas balance healthcare professionals' (HCPs) need for deep scientific information on complex medicines as they become more time-constrained. Data reveals synchronizing in-person engagements with promotional touchpoints improves education and increases treatment adoption.While HCPs have expectations that companies provide deeper scientific information and more engagement, they are more time-constrained than ever. Even for biopharmas with access, in-person meetings are down 7% per HCP since last year. Coordinating sales and marketing activities can help offset limited in-person meetings, but the majority (65%) of HCP engagements remain unsynchronized, slowing treatment adoption."Physicians have limited time Show less Read more
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