Don’t Mention the Virus! And Other Marketing Tips [The New York Times]
Urban Outfitters, Inc. (URBN)
Last urban outfitters, inc. earnings: 3/3 04:10 pm
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US:NASDAQ Investor Relations:
investor.urbn.com/investor-relations
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Source: The New York Times
As the coronavirus pandemic moved across the United States, the stock market plunged and many of the country’s businesses closed, a major platform for social media influencers had a rosier message: “Good news in consumer shopping trends!”RewardStyle, which connects retail brands with thousands of Instagram personalities and bloggers, told influencers in an email on March 30 that orders through its app, LikeToKnow.It, had surged. It encouraged users, who earn commissions on products they help sell, to “keep posting to capture this demand while using a softer approach to drive shopping.”“We recommend that for every 5 posts, you make 2 posts relatable about life at home and 3 posts about shopping,” the company said in the email, which a recipient shared with The New York Times. “This approach creates a softer sell in your feed while continuing to provide guidance to your followers during this time.” RewardStyle also provided an image that said “Staying In isSoThe messages were jarring to
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News
- Slowing Rates Of Return At Urban Outfitters (NASDAQ:URBN) Leave Little Room For Excitement [Yahoo! Finance]Yahoo! Finance
- Are Investors Undervaluing Urban Outfitters (URBN) Right Now? [Yahoo! Finance]Yahoo! Finance
- These 2 Retail-Wholesale Stocks Could Beat Earnings: Why They Should Be on Your Radar [Yahoo! Finance]Yahoo! Finance
- Q2 Earnings Highs And Lows: Urban Outfitters (NASDAQ:URBN) Vs The Rest Of The Apparel Retailer Stocks [Yahoo! Finance]Yahoo! Finance
- Fleek, a marketplace for wholesale second-hand clothes, sews up $20M [TechCrunch]TechCrunch
URBN
Earnings
- 8/21/24 - Beat
URBN
Sec Filings
- 9/10/24 - Form 4
- 9/9/24 - Form 10-Q
- 9/6/24 - Form 144
- URBN's page on the SEC website