Tips For Renaming A Loyalty Program, From Ulta, Victoria's Secret And More [Forbes]
Ulta Beauty, Inc. (ULTA)
Last ulta beauty, inc. earnings: 3/12 04:03 pm
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Source: Forbes
It's reported that just 3% of parents change their baby's after birth. When it comes to a company's baby, however, a name is not so precious. Take loyalty (rewards) programs. In 2022, 80% of loyalty initiative operators said they planned to their programs in the next three years, the loyalty tech company Antavo reported. Well, we're squarely in that period now, and the evidence is in: Target, JCPenney, Domino's, Red Robin and Ulta are among a string of retail and restaurant companies that have updated and relaunched their initiatives since September 2023. Some of these companies used their revamps as an opportunity to replace program names, as well. But, just like with a human baby, this is no small undertaking. A reward program's name is its identification, and altering it could put it at risk of losing recognition. The Rewards Program Formerly Known As My Favorite Rewards Program Choosing a brand name for a rewards program requires shrewd consideration. What impression will
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ULTA
Earnings
- 5/30/24 - Beat
ULTA
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- 6/17/24 - Form 8-K
- 6/12/24 - Form 4
- 6/12/24 - Form 4
- ULTA's page on the SEC website