Peter Thomas Roth Unveils Skincare Campaign With Kyle Richards [Forbes]
Ulta Beauty, Inc. (ULTA)
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Source: Forbes
His eponymous line has made waves since it first began in 1993 with breakthrough formulas for moisturizers, serums and eye patches, to name a few products, which today, are available at Sephora and Ulta Beauty. Now, he is launching a campaign with The Real Housewives of Beverly Hills star Kyle Richards and her daughter, Alexia Umansky on June 20. This mother- daughter campaign promotes one of Roth's best selling products, the , as Richards has been a longtime fan of the brand. “We always get asked about it, so we felt like it was a natural partnership,” said Roth. The campaign video is what Roth calls “a fun quirky commercial” where Umansky introduces Richards to the brand's moisturizer, who is transported to a fantasy world—until she's sprayed in the face with water, “snapping back into reality,” he said. PROMOTED Richards has been a fan of the brand for years. “The Water Drench Hyaluronic Cloud Cream is our holy grail product, so everything came so naturally for us. Being to
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ULTA
Earnings
- 5/30/24 - Beat
ULTA
Sec Filings
- 6/27/24 - Form 4
- 6/25/24 - Form 144
- 6/17/24 - Form 8-K
- ULTA's page on the SEC website