How Technology Enhances Trust And Benefits In Top Loyalty Programs [Forbes]
Ulta Beauty, Inc. (ULTA)
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Source: Forbes
What does it take for loyalty programs to stand out in 2024? What does it take for them to truly engage customers and fuel long-term relationships? According to Newsweek 's list of , six factors determine success. These factors include ease and enjoyment, attractive and meaningful benefits, overall customer satisfaction, quality customer support, trust and the likelihood of customers recommending the program to others. Newsweek 's list points to more than 300 loyalty programs that are getting some or all of these elements right this year, including Banana Republic Rewards, Sephora's Beauty Insider Program and many others. Notably, there are a few heavy hitters not included on the list who are also performing well when it comes to loyalty. These programs include Amazon Prime, Lululemon's Membership Program and Ulta Beauty Rewards. While the criteria used to rank this year's list encompasses a broad range of attributes, there is one common denominator—technology. Without the right
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