Gen Alpha tweens are fueling sales in skincare. It isn't just because they are worried about wrinkles. [Business Insider]
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Ulta Beauty, Inc. (ULTA)
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Source: Business Insider
But insecurities passed down from millennials and Gen Z are at least part of the story, experts say. Gen Alpha is fueling sales in skincare, with many tweens blowing their pocket money on expensive cosmetics. It could be that they are just the latest generation plagued by worries of aging, made all the worse by social media. Gen Alpha tweens who spoke with Business Insider are unconvinced that fear of aging is behind their new obsession. They simply love the feel of the products and the act of comparing their new purchases with one another. But skincare and marketing experts point to body image, social media's emphasis on antiaging, and targeted ads as possible reasons driving the trend, as well as the insecurities of the generations above trickling down and shaping the mental health of the youngest age group. Gen Alpha's spending power By all accounts, Gen Alpha is going to be a mighty generation of big spenders They're already getting started. Instead of gloopy, brigh
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