Experiences Were Brick And Mortar’s Big Bet On The Future. Coronavirus Put That On Hold [Forbes]
Ulta Beauty, Inc. (ULTA)
Last ulta beauty, inc. earnings: 3/12 04:03 pm
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Source: Forbes
For the past decade the mantra of retailers and shopping malls has been experiences will save us. Give shoppers something they can’t get online – in-person, hands on, face-to-face, physical experiences – and they will beat a path to your store or mall. Then came the coronavirus crisis. The strategy of turning stores and malls into social gathering places doesn’t work in the new age of social distancing, when shoppers are being told that the safest thing they can do is stay in their homes. The resulting shocks from the crisis will trigger a retail reset, as retailers pivot from planning giant flagships with in-store experiences, to investing in better online experiences in order to be prepared for the next pandemic. The risk in betting on experiences hit home Friday when the American Dream mall in the New Jersey Meadowlands, the first U.S. mall designed with more square feet devoted to experiences than retail, announced it was shutting down for at least the rest of March. Today In:
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ULTA
Earnings
- 12/5/24 - Beat
ULTA
Sec Filings
- 12/5/24 - Form 10-Q
- 12/5/24 - Form 8-K
- 10/16/24 - Form 8-K
- ULTA's page on the SEC website