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Stock impact report

A No-Frills Airline Is Getting Into the Premium Game [Yahoo! Finance]

Frontier Group Holdings, Inc. (ULCC) 
Company Research Source: Yahoo! Finance
Ultra-low-cost carrier Frontier Airlines will be introducing first-class seats and free companion tickets next year as part of "the next phase of its game-changing transformation." "We've listened to customers, and they want more—more premium options," Frontier CEO Barry Biffle said. Frontier, whose shares are sinking more than 5% Tuesday, is merely the latest airline to come to the conclusion that customers are willing to pay more for a better flight experience. Frontier Airlines has come to the same conclusion as many of its peers: Premium is where the money is. Frontier, the ultra-low-cost carrier owned by Frontier Group Holdings ( ULCC ), on Tuesday announced a slew of premium offerings it will be introducing in 2025—including first-class seats and free companion tickets—as part of "the next phase of its game-changing transformation." The changes include: "Luxurious, spacious seats in the first two rows of the aircraft, available late 2025." Allowing Platinum and Di Show less Read more
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