Why Businesses Using Eggs In Asia Are Turning To Cage-Free Credits [Forbes]
Unilever PLC (UL)
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Source: Forbes
These were birds like his grandmother's chickens, which pecked at worms and grains in the backyard. From the 1980s onward, India's appetite for both eggs and chicken meat soared . (Eggs are generally considered meat in India, and thus not suitable for vegetarians.) Egg production was transformed, from a largely small-scale and outdoor activity to a much more concentrated, industrialized system. The chickens lost their freedom, packed instead into small, cramped spaces with limited space to move. Marappan believes that Indian consumers and farmers have also lost something in the process. Going back to the roots with egg production means better jobs, more dispersed opportunities, healthier food, and happier animals, he feels. Eventually he and his business partner, Ashok Kanna, decided to put their agricultural experience into a new venture. Following several years of research, Happy Hens Farm was born in 2015. From the start their chickens were free-range. The birds are happier i
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