Vasiliki Petrou to Depart Unilever Prestige as Chief Executive Officer [Yahoo! Finance]
Unilever PLC (UL)
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Source: Yahoo! Finance
“I've made the difficult decision to leave in pursuit of my dream to set up my own investment fund,” she said in a statement on Linked In. More from WWD Tatcha, Hourglass, Living Proof Power Unilever's Growth in First Quarter How Unilever's Vasiliki Petrou Has Bought Beauty's Buzziest Brands and Made the Company a Prestige Beauty Powerhouse 2023 Top 100: Unilever Sharpens Beauty Focus at Every Price Point Petrou was tapped by the CPG giant 10 years ago to create a prestige division from scratch. Through a series of acquisitions, starting with the much sought-after Dermalogica in 2015 for an estimated purchase price of $1 billion, she built a division that today encompasses 11 brands overall, the most recent being the buzzy biotech hair care player K-18 Biomimetic Hair Science. Under the leadership of Petrou, Unilever has become a key player in prestige beauty, although the division is still dwarfed by sales of its mass market products, which includes brands like Dove and
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