Tatcha Reimagines Vitamin C Skincare With An Ancient Japanese Ingredient [Forbes]
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Source: Forbes
The new Tatcha Brightening Collection (yu+ma) Japan has been hailed as an epicenter of beauty for centuries. For just as long, Japanese people have turned to natural ingredients to pamper and nourish their skin, often ones found in the kitchen. That's the case for Tatcha , whose latest innovation is their Brightening Collection. “In Japan, it has long been believed that a true healthy glow comes from deep within,” says Nami Onodera, Executive Director of Brand Heritage at Tatcha . “They call this holistic radiance kagayaki . Rooted in well-being, kagayaki stems from a balanced body and mind. People in Japan have understood for centuries that skin is a reflection of inner health, and have always followed a simple, nutritious diet, and looked to ingredients that heal the body to nurture the skin.” Tatcha's Brightening Collection is comprised of two new products, The Brightening Serum and The Brightening Eye Cream , with Japanese plum as the hero ingredient. “Japanese plum, ume,
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