Storm in an ice-cream cup: Ben & Jerry’s social activism v. its corporate owner [Globe and Mail, The (Toronto, Canada)]
Unilever PLC (UL)
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Source: Globe and Mail, The
Ben & Jerry's voice on social issues has always been the backbone of its brand identity. The ice cream maker's recent court filing suggests it may also be a bone of contention between leadership and its parent company, Unilever. Charles Krupa/The Associated Press Log in or create a free account to listen to this article. Gus Carlson is a U.S.-based columnist for The Globe and Mail. To the casual observer, it may seem like a tempest in a waffle cone. But the latest volley in the years-old dispute between Ben & Jerry’s and its parent Unilever over the ice cream-maker’s progressive social activism points up a broader struggle many companies face in finding a comfortable and productive cultural balance between commercial focus and social conscience. In the
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