Storm in an ice-cream cup: Ben & Jerry’s social activism v. its corporate owner [Globe and Mail, The (Toronto, Canada)]
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Source: Globe and Mail, The
Ben & Jerry's voice on social issues has always been the backbone of its brand identity. The ice cream maker's recent court filing suggests it may also be a bone of contention between leadership and its parent company, Unilever. Charles Krupa/The Associated Press Log in or create a free account to listen to this article. Gus Carlson is a U.S.-based columnist for The Globe and Mail. To the casual observer, it may seem like a tempest in a waffle cone. But the latest volley in the years-old dispute between Ben & Jerry’s and its parent Unilever over the ice cream-maker’s progressive social activism points up a broader struggle many companies face in finding a comfortable and productive cultural balance between commercial focus and social conscience. In the case of Ben & Jerry’s and Unilever, that balance has been elusive, especially in the last few years, when stakeholder activism has pushed many companies to take public positions on issues that have nothing to do with the products
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