The Rise Of A New Creative Model: A Post-Digital Imperative For CMOs [Forbes]
Unilever PLC (UL)
US:NYSE Investor Relations:
unilever.com/investor-relations
Company Research
Source: Forbes
As marketing leaders, we've witnessed the digital revolution reshape advertising. Traditional agencies—once celebrated for their cultural influence—have been disrupted by the digital era. The rise of digital engagement has introduced new consumer expectations and new rules to the game. Today's challenge isn't “going digital”—that's old news . The new imperative is adopting a post-digital mindset. This means going beyond platforms and prioritizing flexibility, cultural relevance and speed. While rooted in digital, this approach emphasizes agility and authenticity, empowering brands to keep pace with today's rapidly shifting culture. Current advertising structures are no longer viable for the demands of today's world. They're slow to adapt, expensive to maintain and often disconnected from the fast-evolving cultural landscape. In their place, a new breed of creative companies is emerging—they're more agile, culturally attuned and designed to think “through the line.” What does th
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