Refillable personal care brand Wild bought by Unilever [Yahoo! Finance]
Unilever PLC (UL)
US:NYSE Investor Relations:
unilever.com/investor-relations
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Source: Yahoo! Finance
The Dove soap to Marmite group acquired Wild for an undisclosed sum but reports said the deal could be worth up to £230 million. Wild – backed by the founders of Innocent Drinks – makes premium deodorants, lip balms, bodywashes and handwashes using plant-based ingredients, with refillable, plastic-free packaging. Fabian Garcia, president of Unilever Personal Care, said: “The brand's innovative approach to formulations and packaging, and social-first marketing, has made Wild an unmissably superior brand and a perfect complement to our personal care portfolio.” He added that the group has “put consumers at the heart of the brand, which is a testament to its success”. Wild co-founder Charlie Bowes-Lyon said: “Joining Unilever mar
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