Perspective: What the Ben & Jerry's legal fight says about ‘woke' commerce today [Yahoo! Finance]

Unilever PLC (UL)
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Source: Yahoo! Finance
Bernie Sanders, the ice cream brand is virtually inseparable from its association with progressive policies. And yet Ben & Jerry's and its parent company, Unilever, are now locked in a legal battle about the ideals the company built the brand on. In court filings, Ben & Jerry's maintains that CEO David Stever was removed from his post because of political statements on social media despite an agreement that the company's social mission would continue under new ownership. The company, founded in 1978 by Jerry Greenfield and Ben Cohen, was bought by Unilever in 2000. “At the time of the purchase, the Vermont-based ice cream maker stipulated that it would have an independent board, which allowed it to continue taking openly progressive stance
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