Knorr® Celebrates Holiday Cooking Fails to Show that when it Comes to Cooking, #EffortIsEverything [Yahoo! Finance]
Unilever PLC (UL)
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Source: Yahoo! Finance
ENGLEWOOD CLIFFS, N.J. Nov. 14, 2024 /PRNewswire/ -- On #FoodTok, people are unapologetically sharing their cooking fails to instead celebrate their hard work put into cooking for others. In fact, 87% of Zillennials aren't afraid to admit that they've had more than one cooking fail during a special occasion*. As the brand that champions home cooking and with 86% of Zillennials saying effort matters just as much as the outcome*, Knorr was inspired to ditch the picture-perfect food photography in their seasonal holiday marketing campaign: #EffortisEverything. The brand selected Matt, Anita and Roger and their everyday cooking attempts to capture the essence of the campaign and will feature images of their cooking fails on the brand's social media channels and a digital-out-of-home ad in New York City Matt Welsh , from California , attempted to cook the turkey on the grill for a fun, new way to prepare Thanksgiving dinner, but his bird ended up a little more charred than he bargai
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