Inside Fashion’s Regenerative Cotton, And Brands Paying Green Premiums [Forbes]
Unilever PLC American Depositary Shares (each representing One Ordinary Share) (UL)
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Source: Forbes
Cotton's had a bad rap through misquoted 'unquenchable thirst' stats and pesticide use guesstimates . While the stats are usually wrong, there are many acres of room for improvement, and conventional farming's high greenhouse gas emissions rates are pushing some brands to partner with regenerative cotton solutions to source low-impact regenerative cotton. Conventional, organic, regenerative? Today, cotton is mainly grown conventionally, requiring synthetic chemicals to kill pests and ensure high production volumes ('yields'), which damages soil health and biodiversity. Organic cotton (grown without any chemicals) has struggled to expand beyond 1% of the market due to costs, constraints on farming flexibility, and sometimes yields. It's hoped that regenerative agriculture–a 'middle ground' between organic and conventional farming–could sustain cotton production and farmer livelihoods and restore soil health, enabling the land to fulfill its role as one of Earth's critical carbon
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