Iced tea brand, after 'annoying' social media post, later says popular flavor 'is here to stay' [FOX News]
Unilever PLC (UL)
US:NYSE Investor Relations:
unilever.com/investor-relations
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Source: FOX News
A popular brand of iced tea caused some social media uproar after a post implied the company was bidding farewell to a flavor. Lipton seemed to suggest in an Instagram post on Tuesday that its peach flavor was being discontinued. In a separate post on Wednesday morning, however, Lipton confirmed that "Peach is Here to Stay." The marketing stunt was revealed to be an early April Fool's Day prank. "Oops, is it still March?" Wednesday's post said. "Got my dates mixed up... Thought it was April Fools already! I'd never take away your [favorite flavor], pookies." The post went on to say that Lipton would send a surprise to fans with the "best reactions" to the fake news. "Your love for Peach has not gone unnoticed." It was an about-face from the United Ki
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