Creators Will Soon Be Every Brand's Best Friend Or Biggest Competitor [Forbes]
Unilever PLC American Depositary Shares (each representing One Ordinary Share) (UL)
US:NYSE Investor Relations:
unilever.com/investor-relations
Company Research
Source: Forbes
We all know the names Prime, Feastables and Chamberlain Coffee. But there are hundreds of other creator brands that are entering into and disrupting product categories that were traditionally dominated by a select few conglomerates. If you don't believe me then just check out of the companies that own most of the products you buy at the grocery store. PROMOTED The model for those companies was simple: If you own the shelf, then you own the consumer. I know because I used to work for one of those companies (Unilever). By having deeply ingrained relationships with every major retailer, large CPG companies could ensure their products hit the shelves. And if you aren't on the shelf, you can't make it into the consumer's basket. But that has changed of late for several reasons. One of the biggest reasons comes down to the answer to a simple question: What's more difficult, building a following of millions of people who wait on your every video, or making a good-tasting chocolate b
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UL
Sec Filings
- 12/15/25 - Form 6-K
- 12/12/25 - Form S-8
- 12/12/25 - Form S-8
- UL's page on the SEC website