Ben & Jerry’s CEO Fired—What It Means For Activist Food Culture [Forbes]
Unilever PLC (UL)
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Source: Forbes
Getty Images For over 40 years, Ben & Jerry's hasn't just worn its politics on its sleeve—it's built an entire business around them. While most brands carefully curate their activism to avoid backlash, the Vermont-based ice cream company has been unapologetically about that life. From employee walkouts to viral TikTok takedowns and calls for criminal justice reform, its activism hasn't been a marketing gimmick—it's been a core ingredient. Now, with CEO Dave Stever's sudden firing and ongoing tensions with Unilever, the brand faces a familiar but heightened question: Can a business built on values keep its identity under corporate rule? Ben Cohen and Jerry Greenfield, the founders who turned ice cream into a vehicle for change, set the groundwork
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