As An Act Of Generosity, New CMO Guide Helps Marketing Leaders Thrive [Forbes]
Unilever PLC (UL)
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Source: Forbes
This gathering has long been regarded as the epicenter of the marketing industry, where business leaders descend on the French Rivera to be inspired, informed, and, for some, awarded. Industry events like the Lions Festival help marketers stay abreast with some of the most significant changes in the space and some of the biggest ideas leading to said changes. Considering the increasing complexity marketers face in an ever-evolving media landscape and , CMOs face a unique battle in the market and the boardroom. For two industry veterans, this was a challenge that deserved their attention and their collective intelligence. So, Neil Barrie and Jonathan Mildenhall decided to do something about it by creating the The guide was constructed to help newly minted CMOs make the most of their first 12 months on the job, which is crucial for new leaders. The learnings from the guide were extracted through in-depth conversations with twenty-one of the world's most respected CMOs, CFOs, and CEO
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