‘XDefiant' Will Shut Down, Another Black Eye For Ubisoft In A Year Full Of Them [Forbes]
UBISOFT ENTMT UNSP/ADR (UBSFY)
NASDAQ:AMEX Investor Relations:
ubisoft.com/en-us/company/investor_center/index.aspx
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Source: Forbes
In fact, they were looking ahead to year 2 content. Whether that was true at the time or not, it's not true now. XDefiant is in fact being killed off, and will close down for good this upcoming summer, Rubin confirmed today. Here's part of his statement: “Free-to-play, in particular, is a long journey. Many free-to-play games take a long time to find their footing and become profitable. It's a long journey that Ubisoft and the teams working on the game were prepared to make until very recently. But unfortunately, the journey became too much to sensibly continue.” Ubisoft has clearly put Rubin in a tough spot here, as it does seem like the plan even back in October may have been to continue on, but that “recently” no longer was the case. Before this, there were reports that the playercount of the game had fallen perilously low with no real signs of recovery. It was once a high profile, if oddly named, shooter project that was meant to harken back to the glory days of Call of Duty.
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