Ubisoft Has Everything Riding On ‘Assassin’s Creed Shadows’ [Forbes]
UBISOFT ENTMT UNSP/ADR (UBSFY)
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Source: Forbes
It's easily the biggest release of the last several years from Ubisoft, really since Assassin's Creed Valhalla in 2020. That game was a big success for the franchise and the company, but it feels like Shadows will have to be that level of a hit as well, if not more so, to help keep the beleaguered Ubisoft afloat in its currenet form. Since 2020, Ubisoft stock has fallen 77%, with a 30% drop in the last year alone. As recently as December 2024, shareholders of the company were debating how to structure a buyout of the company without reducing the founding family's control of it. As , there's an idea about a third party company taking a stake in Ubisoft that would allow it to own its IPs instead of the publisher itself. At present, Ubisoft's market cap is just $1.75 billion, which despite its vast slate of IPs, is half of what Sony paid for Bungie in 2022, which at the time made only a single game, Destiny 2. PROMOTED That list of IPs is why Assassin's Creed Shadows has to be a b
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