#SelfCare-maker designed free app to offer a moment of respite on phone [Toronto Globe and Mail (Ontario, Canada)]
UBISOFT ENTMT UNSP/ADR (UBSFY)
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Source: Toronto Globe and Mail
#SelfCare-maker designed free app to offer a moment of respite on phone A woman uses her mobile phone in Toronto in this file photo from March 4, 2020. Fred Lum/the Globe and Mail A woman uses her mobile phone in Toronto in this file photo from March 4, 2020. After Brie Code walked away from a senior position at Ubisoft, one of the gaming industry’s top brands, she hatched an idea to build a different kind of video game – one that her friends, including her non-video-gaming female friends, would actually play. In 2015, after seven years at Montreal-based Ubisoft, Ms. Code created her own company in Toronto, Tru Luv Media Inc., and launched an app called #SelfCare. She wanted an experience that removed all of the typical things she relied on to create engagement when working on popular Ubisoft titles like Assassin’s Creed , such as a rising level of difficulty as the game progresses. The #SelfCare app invites users to lounge around in a cozy bedroom, where your avatar can spend the
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