Women's basketball league Unrivaled signs uniform deal with Under Armour [CNBC]
Under Armour, Inc. Class C (UA)
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Source: CNBC
The retailer will provide apparel for both on and off the court. Unrivaled kicks off its first season Jan. 17 in Miami. The pieces are coming together for the startup basketball league Unrivaled. The 3x3 women's hoops league announced Tuesday that it has signed a multiyear deal for Under Armour to become its official uniform partner and performance outfitter. This follows the league announcing a number of recent big player signings and reaching a media broadcast deal in October with TNT Sports. Financial terms of the deal were not provided, but Under Armour will provide all players, coaches and staff with performance apparel and accessories both on and off the court. “We couldn't be more thrilled to partner with Unrivaled to outfit some of the best women's basketball players in the world as they compete on this exciting new stage,” said Sean Eggert, Under Armour senior vice president of global sports marketing. The retailer said that all players who do not have an active
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