Why Under Armour (UAA) Stock Is Up Today [Yahoo! Finance]
Under Armour, Inc. Class C (UA)
Last under armour, inc. class c earnings: 2/11 06:55 am
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US:NYSE Investor Relations:
investor.underarmour.com/investors.cfm
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Source: Yahoo! Finance
earnings, which blew past analysts' operating margin and EBITDA expectations. Notably, under its new leadership, the company is shifting its ecommerce and retail strategy towards a more premium offering, which has led to improvements in average order value and higher margins in the DTC (Direct to Consumer) channel. Looking ahead, the company raised its full-year adjusted operating income guidance. This is a great sign as many companies changing their strategy often have to endure some pain in profitability due to investments before things get better. UAA seems to be able to pivot and do so without hurting its financial profile thus far. Overall, this was a good quarter, and the market seems excited about margins and guidance. Is now the time to buy Under Armour? Access our full analysis report here, it's free Under Armour's shares are quite volatile and have had 16 moves greater than 5% over the last year. But moves this big are rare even for Under Armour and indicate this news
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