First Insight Expands Partnership with M&S to Drive Digital Transformation and Customer-Centric Growth Across All M&S Clothing & Home Categories [Yahoo! Finance]
Under Armour, Inc. Class C (UA)
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Source: Yahoo! Finance
PITTSBURGH & LONDON, December 11, 2024 BUSINESS WIRE First Insight , a global leader in Voice of the Customer retail solutions, is expanding its partnership with Marks & Spencer (M&S) , a leading British retailer, to accelerate its digital transformation. Initially launched in 2015 with a focus on the Lingerie category, this partnership now encompasses M&S's entire Clothing & Home business, allowing M&S to further enhance customer engagement and brand perception across all categories. "Our partnership with First Insight has supported our strategy to reshape for growth, as we maintain and extend our lead on quality and value and continue to drive style perceptions," said Richard Price, Managing Director of Clothing & Home at M&S. "First Insight's AI-driven intelligence has empowered us to get closer to our customers and offer a more compelling fashion-led experience as we seek to become more relevant, to more people, more often." Over the past decade, First Insight has become one
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