Danner Introduces Women's-Specific Precision Fit Tech In Boots [Forbes]
Under Armour, Inc. Class C (UA)
Last under armour, inc. class c earnings: 2/11 06:55 am
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Source: Forbes
In the world of footwear there's unisex sizing, which generally doesn't account for the biometric differences between a man and a woman. Then there's footwear with a last designed for women, often accounting for some of the differences between the two genders. Danner has taken it one step further, introducing Precision Fit technology, a last and entire boot design focused specifically on the needs of women. And they've made the technology's introduction in four of the brand's most popular models. “We took our time getting Precision Fit right,” Pam Lo, Danner product line manager, tells me about the three-year process, “which is more refined than previous women's styles built on women-specific lasts. It really came down to when we felt confident in our research, data and prototypes to introduce the technology to the market.” The goal all along, Lo says, was to make sure everyone could have “great fitting boots that feel like a true extension of them.” The Danner Jag is now avail
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