Under Armour And Steph Curry Get A Boost From Larry Jackson And Gamma. [Forbes]
Under Armour, Inc. Class C (UA)
Last under armour, inc. class c earnings: 2/11 06:55 am
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Source: Forbes
In a groundbreaking fusion of sports, fashion, and music, Under Armour 's latest campaign featuring NBA superstar Steph Curry has stirred up the marketing world, reinvigorating the Curry Brand . The creative force behind this innovative project, gamma. , the media company led by music mogul Larry Jackson , has been bridging the gap between music, culture, and brand partnerships. The Under Armour x Steph Curry campaign, celebrating Curry's historic 4,000 career three-pointers , was more than just a typical endorsement deal. In celebration, this exclusive Curry Brand collection features gear built for performance and purpose. From breathable, moisture-wicking mesh shorts with secure zip pockets to the Curry 12 ‘Gravity' sneaker with UA Flow's anti-gravity grip, every detail is crafted for game-changers. As Stephen puts it in a statement on the UA site, “Everything I put my name on has to be good—it has to help you play and it has to support our mission to change the game for good.”
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