Amid revolutionary changes, UCLA extends athletic director Martin Jarmond's contract [Los Angeles Times (CA)]
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Source: Los Angeles Times
Among other achievements, Jarmond helped the Bruins land a new apparel contract with Jordan Brand and Nike after Under Armour abandoned its commitment to a record-setting deal with the school and has positioned UCLA's 25 varsity sports to compete in the evolving name, image and likeness space with several initiatives. But Jarmond's biggest move was unquestionably pushing the school's transition from the Pac-12 to the Big Ten as part of its efforts to remain a major player in college sports. The conference switch is expected to bring in tens of millions of dollars in additional revenue annually to a debt-ridden athletic department while also preventing the Bruins from having to consider eliminating any Olympic sports. Jarmond's extension to a contract set to expire in the summer of 2026 was finalized in the spring, according to the school, at a time when chancellor Gene Block was in his final months on the job. Dr. Julio Frenk will officially succeed Block in January. “In just f
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