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0.000701754385964939 0.00116959064327495 0.0032748538011696 0.00678362573099413 0.00700350877192979 0.00725146198830415 0.00795321637426909 0.00795321637426909
Stock impact report

Why Unity Software Stock Rose 38% in September [Yahoo! Finance]

Unity Software Inc. (U) 
Company Research Source: Yahoo! Finance
Shares of Unity Software (NYSE: U) gained 38.2% in September 2024, according to data from S&P Global Market Intelligence . The game engine and 3D platform maker scrapped a massively unpopular fee for some of its customers on Sept. 12. The stock rose nearly 16% over the next two days as investors embraced Unity's return to its roots That silly fee had to go away Recently installed CEO Matt Bromberg removed the so-called runtime fee for customers in the gaming category, lowering the economic bar to becoming a Unity-based game developer. Users in that community saw the fee as an inconvenient and costly barrier that only applied to a narrow range of independent game writers. The company's soaring revenue growth ground to a halt as developers flocked to alternative platforms such as Unreal Engine from Epic Games or the open-source Godot system. So it wasn't surprising to see Unity's stock soar when Bromberg reversed his predecessor John Riccitiello's controversial idea. The runtim Show less Read more
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