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Stock impact report

Unity Stock Could Soar as Turnaround Takes Hold [Yahoo! Finance]

Unity Software Inc. (U) 
Company Research Source: Yahoo! Finance
In-game advertising spending is expected to top $20 billion by 2032, and Unity has only begun to tap into this demand. A version of Unity that's run efficiently, doesn't anger its developer base, and offers an effective mobile advertising platform is likely worth a lot more than its current valuation of $7 billion. (Source: 'In-game advertising spending is expected to top $20 billion by 2032...') Unity is a dominant player in the video game engine market, but it has made some disastrous decisions that have led to a crisis. The company's $4.4 billion acquisition of ironSource failed to ignite growth in its advertising business, and its attempt to monetize its customer base through fees tied to app installs was a poorly communicated mess that led to the ouster of its former CEO. As a result, Unity's stock is down over 90% from its all-time high, revenue is in decline, and the bottom line remains deep in the red. (Source: 'Unity's attempt at monetizing its customer base through fees ti Show less Read more
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