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Stock impact report

Chili's is America's unlikeliest restaurant comeback story [CNN]

Texas Roadhouse, Inc. (TXRH) 
Last texas roadhouse, inc. earnings: 2/20 04:03 pm Check Earnings Report
Company Research Source: CNN
New York CNN — For years, Chili's, a purveyor of greasy American staples, was losing out to flashier and more up-to-date restaurants like Olive Garden and Texas Roadhouse when customers wanted a casual and inexpensive dinner out with the family. Chili's was doing just about everything wrong. Its advertising was focused on discounts , biting into profits. That meant it couldn't invest in modernizing its restaurants, upgrading its menu and keeping its staff happy, leading employees to head for the exits. The slow service and outdated atmosphere frustrated customers. “We were very much on a strategy of just trying to be the lowest price out there,” Kevin Hochman , Chili's president and CEO of its parent company Brinker International, said in an interview with CNN. “That made it very difficult for us to make the needed investments in labor and in the restaurants.” But under Hochman, who took over in 2022, Chili's upgraded its french fry and chicken tender recipes, offered fast Show less Read more
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