MCE and TELUS Expand Partnership With New Generative AI Venture Following Pilot Success
Telus Corporation Ordinary Shares (TU)
Last telus corporation ordinary shares earnings: 2/13 06:45 am
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Source: Business Wire
With MCE’s generative AI pilot delivering on key TELUS and Mobile Klinik (MK) business objectives, TELUS will deploy it across their mobile app customer journeys TORONTO--(BUSINESS WIRE)--MCE Systems announces the expansion of its partnership with TELUS to create better customer experiences by leveraging generative artificial intelligence (generative AI) integration into the Mobile Klinik Device Checkup mobile app. This follows a successful pilot in late fall 2024 in which MCE’s generative AI technology demonstrated a substantial increase in mobile app user journey engagement and retail visit intent.“This is an incredible milestone for MCE and the telecommunications industry, deploying a real-world generative AI application and proving a high
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