Borderlands® 3 Redefines Mayhem; Establishes Franchise as Billion Dollar Global Brand
Take-Two Interactive Software, Inc. (TTWO)
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Source: Business Wire
Latest installment in genre-defining, shooter-looter series sold-in more than 5 million units within first five days of launch, making Borderlands 3 the fastest-selling title in 2K history and highest-selling title for the label on PC NEW YORK--(BUSINESS WIRE)--Today, 2K announced that Borderlands® 3, the latest entry to the renowned shooter-looter franchise, has unleashed further mayhem by achieving multiple record-setting milestones for both the series and label following its worldwide release on Friday, September 13. Within its first five days of launch, 50 percent more consumers purchased Borderlands 3 versus sales of its predecessor – Borderlands 2 – making the title the fastest-selling in 2K’s history, as well as the highest-selling title for the label on PC in a five-day window. In addition, Borderlands 3 has sold-in more than 5 million units in its first five days, leading the Borderlands franchise to generate more than $1 billion in Net Bookings and becoming the second fra
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TTWO
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