Omdia: Online Consumer Expenditure to Hit $6.6 Trillion by 2029 With $2 Trillion Coming From the US
TechTarget, Inc. (TTGT)
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Source: Business Wire
LONDON--(BUSINESS WIRE)--According to Omdia, online consumer spending is set to reach $4.4 trillion in 2025, with the U.S. contributing $1.4 trillion. By 2029, this figure will surge to $6.6 trillion, with the U.S. accounting for $2 trillion of total online expenditure.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250311592168/en/2029 revenue opportunities (Graphic: Business Wire)The projected growth in online consumer spending outpaces even the expansion of the media and entertainment sector, which is expected to grow from $1.07 trillion in 2025 to $1.3 trillion by 2029. Video content continues to lead this charge, driving 70% of global revenues, with online video (up 13%), cinema (12%), and gaming (7%) seeing the most significant growth in 2025.While media and entertainment remain a key growth area, the acceleration of online consumer spending presents the most significant opportunity. Retail media and shoppable TV a
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