Omdia: Cinema to Reach $34 Billion in Revenue in 2025, Still 80% of Pre-Pandemic Levels
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Source: Business Wire
LONDON--(BUSINESS WIRE)--The global cinema industry is projected to generate $34 billion in revenue in 2025, still falling short of the $42 billion recorded in 2019, according to new insights from Omdia.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250402351964/en/Cinema box office revenue worldwide to 2025Speaking at FED ESPAÑA, a major media and entertainment event in Spain, Maria Rua Aguete, Head of Media & Entertainment at Omdia, highlighted that one key strategy for reviving cinema attendance could involve leveraging the influence of YouTubers.Audience Behavior and The Role of YouTubersA significant challenge facing the cinema industry is changing audience behavior. According to Omdia’s data, only 44% of YouTube users in the USA attend cinemas, a figure that remains steady in Spain and slightly increases to 45% in the UK. This trend raises a crucial question: Can YouTubers help drive cinema attendance?During her p
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