Informa TechTarget to Host 'Activating Intent' Virtual Summit, Examining Intent Data’s Role in Accelerating Growth
TechTarget, Inc. (TTGT)
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Source: Business Wire
NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (“Informa TechTarget”) (Nasdaq: TTGT), global growth accelerator and leading provider of intent data & insights to the B2B technology sector, today announced its upcoming virtual summit Activating Intent. This one-day online event, scheduled for Thursday, March 20, is dedicated to helping product, marketing, sales and revenue operations leaders achieve maximum value from their intent data across their go-to-market (GTM) strategies.Activating Intent will feature expert-led sessions from top B2B marketing and sales leaders, offering insights into the power of intent data. Attendees will gain valuable knowledge from practical case studies, demonstrating how organizations can optimize their marketing and sales strategies by using insights to build an intent-fueled GTM strategy, improving tactical revenue drivers.“The ability to harness and activate intent data effectively is transforming how today’s more ambitious organizations connect
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