Informa TechTarget and Demandbase Announce Strategic Partnership, Empowering B2B Marketers to Deliver More Pipeline and Revenue from Account-Based Marketing with Integrated Intent Data [Ya...
TechTarget, Inc. (TTGT)
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Source: Yahoo! Finance
of intent data & insights to the B2B technology sector, and Demandbase , the leading account-based GTM platform for B2B enterprises, today announced a strategic partnership designed to help mutual customers drive better business outcomes and ROI from account-based marketing (ABM) initiatives. By combining Informa TechTarget's precise account- and contact-level intent data and permissioned contacts with the robust ABM capabilities of Demandbase Oneâ„¢, this collaboration empowers go-to-market teams to prioritize and engage the most relevant accounts earlier in the buyer's journey. Recently recognized as a Leader and a Customer Favorite in The Forrester Waveâ„¢: Intent Data Providers For B2B, Q1 2025 , Informa TechTarget's first-party intent data is accurate and reliable because our proprietary publishing model captures 1.4M+ directly observed and contextually relevant intent signals each day as our audience of 50M+ B2B professionals interacts with content across our owned network of 220+
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Analyst Actions
- 11/11/25 - Needham & Company LLC
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- 12/15/25 - Form 4
- 12/15/25 - Form 4
- 12/15/25 - Form 4
- TTGT's page on the SEC website