Informa TechTarget and Demandbase Announce Strategic Partnership, Empowering B2B Marketers to Deliver More Pipeline and Revenue from Account-Based Marketing with Integrated Intent Data
TechTarget, Inc. (TTGT)
Last techtarget, inc. earnings: 2/12 04:15 pm
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Source: Business Wire
NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (“Informa TechTarget”) (Nasdaq: TTGT), global growth accelerator and leading provider of intent data & insights to the B2B technology sector, and Demandbase, the leading account-based GTM platform for B2B enterprises, today announced a strategic partnership designed to help mutual customers drive better business outcomes and ROI from account-based marketing (ABM) initiatives. By combining Informa TechTarget’s precise account- and contact-level intent data and permissioned contacts with the robust ABM capabilities of Demandbase One™, this collaboration empowers go-to-market teams to prioritize and engage the most relevant accounts earlier in the buyer’s journey.Recently recognized as a Leader and a Customer Favorite in The Forrester Wave™: Intent Data Providers For B2B, Q1 2025, Informa TechTarget’s first-party intent data is accurate and reliable because our proprietary publishing model captures 1.4M+ directly observed and contextua
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- 12/15/25 - Form 4
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